Why Gen Z Shoppers Want More Than Just Coupons and Deals

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Coupons are nice. Discounts are helpful. But for Gen Z Shoppers? That’s not enough. This generation grew up online. They’ve seen every sale, every “limited-time” offer, and every fake 50% off. What they want isn’t just savings — it’s substance. So what does Gen Z actually care about when it comes to shopping? Spoiler: It’s […]